The beginning of a new wave of MSN Search ads?
MCE managed to grab this new MSN Search ad the other night. I quite like it, it’s pretty cool. Best from MSN so far. Though I do miss the “Home” adverts they had way back. I definitely prefer this add over the “Your Potential. Our Passion.” ad campaign. They weren’t bad but then again they weren’t “cool”. This almost has that all important cool factor except it has the guy talking at the end. If they could’ve left that bit of it really would be a 10. I give it a 8 for now. Definitely looking forward to the next ones. I can understand needing to get the word out that the MSN Search is actually “new” but umm, I can’t really remember Google needing to do a major TV ad campaign 
. Anyway, definitely check it out if you haven’t seen it. There’s a certain opening scene to Contact/Encarta splash screen feel to it.
UPDATE: Here are a couple links to the videos from MS PressPass.
“A New Way to Search”
“Basketball”
