How many corporate blogs are dead or dying?
Jon and I were both shocked this morning when we noticed that Dom actually updated his blog on MSDN. The shocking part was probably that one of the many Microsoft blogs that have made their way into our “Abandoned” folders actually got a new post. Dom’s post gap? 10 months to the day, 304 days total! The shame. What’s the point? 
So I’ve got a question. How many blogs at Microsoft and other corporations and such have been like this? I ask why bother? I mean so many softies have blogs that are like this. They post 5 or 6 posts within the first 2 months. Then every so often (every 304 days) they post a random thing asking for opinions or feedback or about a meeting or something along those lines. Then expect to get some sort of response or readership.
Dom, I already know your argument for not posting so often. You want there to be some value for your reader and yet you can’t talk about some things that are under NDA. Plus you don’t want to mix personal life and work. Plus you don’t want to drop your other commitments at work. Make up your bloody mind already. Keep the blog and post something or just kill it.
There is of course the exception. But generally I think the majority of softies that started a blog have probably just let them die.
So many personal blogs are like this as well so corporate blogs definitely aren’t in the minority. I suppose I’m not one to talk either, if you look at my archive you can definitely see the gaps and low posting trends every so often.
My closing point may be that could it be a good time for corporate bloggers to change the way they go about blogging?
Tags: Comedy, Friends, Microsoft, Rants
