Empty totes == no profit for Amazon Fresh?
I placed my first order from Amazon Fresh last night at 5:23pm, and this morning at 2AM I got an email saying it was on its way. At 9AM when I got up and opened the door there were four totes sitting right on my porch… Two green, two yellow. Awesome!!!
Though when I brought the totes in I realized something, they weren’t heavy at all and I barely ordered anything so why was I bringing in 4 totes? Well turns out Amazon is really paranoid about hurting any of your goods. I only ordered 8 items in this shipment with a total of $33.88 yet they managed to bring it all in 4 totes. One contained a foam core with two dry ice packs inside, this tote contained my frozen fake meat and frozen veg. Then another contained an ice pack inside this keep temp bag, that contained my tikka masala sauce, cucumber, and red leaf lettuce. Then the dry containers contained a bag of chips and a 12 pack of ginger ale respectively.
Totally insane… Everything was in plastic bags, 5 in total. Oh and the chips were by themselves in a paper bag inside a tote. I don’t get it, how is this environmentally friendly and more importantly to Amazon how is this economical for them? The items I purchased were all at the normal cost I buy stuff at in a QFC, Safeway, or Metropolitan Market… so how is this profitable for Amazon?
I understand they don’t want my bag of chips getting crushed by the Canada Dry but surely they could just use some divider thing to keep things in place. 4 totes seems insane for 8 items. If I were going to metro market I would’ve fit all of these things into a single reusable bag and carried the ginger ale in another hand.
Anyway, overall I’m really impressed, they delivered the next morning without me even hearing them and they have things that normally would require multiple trips to actually find and pick up. Oh and I special ordered some matcha green tea powder which is also shipping free in a separate order, I’ve not been able to find this stuff anywhere so that was pretty sweet as well. The lettuce and cucumber seem better than any of the crappy stuff I’d find at Safeway and is on par with the produce from Whole Foods.
So for people in the right zip code, I really don’t see a reason not to use Amazon Fresh. I guess just use it while it still exists since I’m really curious how on Earth they actually make money.
